The composition with two differentiated parts and colours provides symmetry and balance. In particular, the transition between grey and green as the logo develops represents the evolution towards a greener production by turning waste into an asset.
Finally, we chose the font Roboto, an easy-to-read modern sans-serif type, that gives a state-of-the art touch to the whole identity aligned with the novelty of the project ideas.
At this point of the way most of our work was done, we managed to synthesize all the concepts into an eye-catching visual identity, and it was time to make the final step and see if our proposal met our client’s expectation. Luckily Victor and the rest of the consortium liked our idea very much and were happy with the outcome.
We really enjoyed this assignment and are very glad to have contributed with our grain of sand to this ground-breaking project!
If you want to know more about MADONNA check out the website that we developed for “her”. 😉