Zero degrees of separation

An original way to reveal disease prevalence

Fundación” la Caixa” is Spain and Portugal’s leader in charitable funding of health research and innovation. We have been working along them on identifying the most powerful insights and shaping them into provocative and coherent messages for CaixaResearch and Fellowships programmes. And for this, we created a true knockout campaign highlighting the value of supporting scientific research. 

To record Zero degrees of separation, we rented cinema rooms in Madrid and Barcelona, projected a custom screening and filmed the audience’s reactions to tell a unique story: how each one of us has had to deal with first-hand cases of diseases like cancer or Alzheimer’s. By supporting research, we are betting on finding solutions to prevent all this suffering.

Without meaning to brag, this campaign got recognized with a bronze Saniss award in the category Health, Consumer Products and Services.