The Bern Convention Anniversary
40 stories for 40 years protecting our biodiversity
The Bern Convention is one of the oldest treaties in the world for biodiversity protection. And it’s also one of our first and most admired clients. For many years now, we have been adding a creative and communication touch to their work in the preservation of nature. Now that they turn 40, they asked us for a commemorative campaign, and we had to make sure their essential contribution would shine!
To do so, we decided to tell 40 inspiring stories that would reflect the biggest achievements of these 40 years. These stories delved around the four axes of the Convention: Biodiversity, Environmental Challenges, Raising Awareness and Natural Habitats. And to present them, nothing better than an interactive website full of illustrations, a bespoken newsletter and a creative social media campaign!
Format: Creative corporate campaign
Our role: Conceptualization, overall campaign development (content curation, writing, graphic design, interactive website, social media, press, public relations)