Innovation centres just can’t afford to have old and outdated branding. Their reputation for pushing the boundaries of knowledge, for being in the cutting edge, should also be reflected in their communication. This was the understanding at the pioneer UC3M-Santander Big Data Institute and that was the reason for our collaboration. We were assigned to redesign their visual identity and website, to adapt it to the new times. both the client and us were very happy with the results. Now the online presence of IBIDAT is unequivocal with respect to its scientific excellence!