I-REACT

A scrollytelling adventure for different stakeholders

When a project has multiple audiences, making a single website that specifically meets all their needs can be a daunting task. And if the website also needs to be attractive and have a narrative hook, even more. In the I-REACT project, we decided to create a landing page in which the different target audiences could choose their own “adventure”, which was customised to their profile and interests. From there, finding all the relevant information was just a matter of scrolling up and down!