Best of 2025
Eventhough 2025 isn’t over yet, December is our moment to pause, look back, and highlight some of the work we’re most proud of. This year’s project tracker may run past 400 lines, but we’ve hand-picked twelve projects we truly believe you shouldn’t miss — and the reasons that make them stand out.
Mortadelo y Filemón
The exhibition any Spanish kid of the 80s-90s dreamed of making
We grew up with Ibáñez’s comics in our hands. His humour shaped us, and his sharp eye for capturing Spanish society was truly unique. That’s why getting a call from the CSIC to help bring The Science of Mortadelo and Filemón exhibition to life was a dream come true. It opened in Seville during the last week of November, and we’re certain it will travel far and make a real impact. To begin with, here’s an article about it in El País.
CSIC | Exhibition
Musa x Susana Carmona
A perfect combination to help understand a very special stage in women’s lives
Menopause is still a stage marked by stigma and misunderstanding — and there’s a lot our brains can tell us that remains under-communicated. That’s why we worked with one of the leading experts in women’s neuroscience, Susana Carmona from Hospital Gregorio Marañón, to deliver a clear message: it’s a different phase, with its own highs and lows, but one that should be lived without guilt or shame.
Exeltis | Branded content
Sustainability Report & Day INSUD
Showcasing Insud Pharma’s commitment to a sustainable future
We developed Insud Pharma’s Sustainability Report and delivered a launch event that brought its commitment to responsible, future-driven pharma to life. From translating complex data into a clear, accessible narrative to designing an experience that highlighted the company’s environmental and social ambitions, every element was crafted to reflect Insud Pharma’s vision for a more sustainable industry. The result: a report that informs, an event that inspires, and a renewed sense of how sustainability can shape the future of healthcare.
Insud Pharma | Events | Pharma
mAbxience as a whole
Internal and external vision to “mAbxience” multiple impacts
We don’t always get the chance to handle both the internal and external communication for a client — and when we do, it’s a real privilege. Understanding their needs from both sides gives us a complete and highly strategic perspective. And when that client is a company whose principles and purpose are so closely aligned with ours, it’s even more rewarding. This is our second year working with mAbxience and, even if we can’t showcase all the work publicly, you’ll have to take our word for it: we enjoy every single project we create together
mAbxience | Brand governance | Pharma
Fuelled by Microbes
A combination of storytelling and roundtables to dive deep into biogas science
We never thought being around so much shit could be this much fun. Yes, you read that right. Biogas is a renewable energy source produced through the anaerobic digestion of organic waste (mainly animal manure). It has tremendous potential to support Europe’s green energy transition — yet the intricacies of its production are hardly understood. Acting as Communication Partners for the Micro4Biogas project gave us the chance to uncover these hidden secrets, learn from top experts, tour literal shit tanks at biogas plants, and get playful with this cheeky science podcast.
Micro4Biogas | Podcast | EU project
CaixaResearch Institute
Where marketing and communications come together in a center of excellence
Immunology is one of our favourite disciplines — a system of complex cells working together to orchestrate countless responses that protect us from the outside world (and sometimes from ourselves), with a potential that’s becoming increasingly recognised. That’s why winning the bid to lead the marketing of a cutting-edge international research centre that’s about to be born — and doing so from page one of its story — feels like a true privilege. From now on, we’ll be supporting its communications department and doing what we do best: combining marketing, communications and advertisement seamlessly. Another standout project from 2025.
Fundación ”la Caixa” | Strategy | Branding
The challenge of creating greener products
Turning a scientific challenge into an educational adventure
We need a greener industry — and enzymes play a key role in making that possible. But finding the microorganisms with the right enzymatic activities is no easy task. We wanted to help convey this challenge to high-school students across Europe through an Escape Room that turned complexity into entertainment. The result, tested in multiple schools, has been a complete success!
RadicalZ | Digital escape room | EU project
Putting cardiovascular health on the global agenda
Making the invisible threat impossible to ignore
Cardiovascular diseases are the world’s leading cause of death — yet they remain dangerously overlooked. Ahead of the United Nations High-Level Meeting, the World Heart Federation needed a campaign to seize this once-in-a-decade opportunity, mobilise global support, and demand national cardiovascular health plans. Our creative response centred on a simple but unsettling question: If heart disease looked like a threat, would we finally treat it like one? Through static posts, an explanatory carousel and a campaign video, we made the invisible feel urgent, and impossible to postpone.
World Heart Federation (WHF) | Health Campaign
Training the next generation of Scientists…in the Arctic
Science communication at the limits of life
A project as extreme deserved an equally extreme stop: the Arctic. There, we joined international students taking an advanced course in Arctic microbiology. But this time, with an extra layer. Between sampling in polar environments and insightful hours in the lab, we give them the tools to turn their discoveries into stories that travel farther than any expedition. We can’t wait to hear them!
Xtream | Training | EU project
The Good Agency
A project about OnlyFans agencies
You didn’t see this coming, did you? In fact, what we brought to the streets is a reality that’s becoming increasingly widespread: digital sexual exploitation and human trafficking hidden behind OnlyFans agencies. Diaconía simulated one of these agencies under the name The Good Agency to raise awareness about this issue. Our collaboration with them was stepping out of our comfort zone, but the result was a great sense of satisfaction. If you happen to be passing through Moncloa underground station in Madrid, we challenge you to find a hairy pink man!
Diaconía | Campaign | Online | Offline
Conservation in motion
Animating Doñana’s wild world
If you’ve followed our work, you already know how much we love diving into stories about biodiversity. And as a Spanish agency, we couldn’t be prouder to have collaborated with one of the country’s most iconic natural treasures: Doñana, a living laboratory of extraordinary biological richness. From day one, we’ve believed that motion graphics are one of the most powerful tools to communicate complex ideas clearly and beautifully. And that’s exactly what we brought to Doñana. Five animated videos, one ecological sanctuary to understand our world.
Doñana Biological Station (CSIC) | Video explainer
Learning that powers Europe
Where specialised training meets real-world impact
Working closely with experts from the Micro4Biogas project, we designed and built Learn4Biogas: translating complex scientific and technological knowledge into a clear, engaging and flexible digital learning experience. From content architecture and UX design to narrative tone and user journeys, every element was crafted to support self-paced learning, progress tracking and real knowledge transfer—making cutting-edge biogas innovation accessible to professionals, scientists and innovators shaping the future of sustainable energy.
Micro4Biogas | EU project | e-learning platform
